Products and services of a particular brand are often promoted with the use of images, slogans, or logos, so that the image, slogan, or logo becomes associated in a consumer’s mind with the brand. For example, when we think of Nike, we think of the slogan, “Just Do It.” Companies consistently repeat slogans, logos, and imagery to reinforce the association in our memories and tap into our emotions so we will immediately associate such identifiers with the brand. Similarly, images, slogans, and logos can be effective tools for filmmakers and can form the foundation for the design of the rest of a promotional campaign.
Most movies have taglines or slogans, which are catchy short phrases that capture the tone of the film and peak our interest. The tagline is repeated in posters, on Web sites, and in other promotional materials, so that, as with an image or slogan for a company, we start associating it with the film.
"What happens when you sleep?"
MEMORABLE TAGLINES
Psycho (1960) “Check in. Relax. Take a shower.”
Jaws (1975) “Don’t go in the water.”
Halloween (1978) “The night HE came home.”
Alien (1979) “In space no one can hear you scream.”
Poltergeist (1982) “They’re here.”
Poltergeist II: The Other Side (1986) “They’re back.”
Seven (1985) “Seven deadly sins. Seven ways to die.”
The Cable Guy (1996) “There’s no such thing as free cable.”
The Blair Witch Project (1999) “Everything you’ve heard is true.”
Saw (2004) “Every puzzle has its pieces.”
Paranormal Activity (2007) “What happens when you sleep?”
What’s your favorite horror film tagline to add to this list?
Jacob's Ladder (1990) "The most frightening thing about Jacob Singer's nightmare is that he isn't dreaming."
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